Hey Folks 👋🏼

Welcome to Analog Perspective! 

A newsletter to discuss the efficacy and inefficacy of today’s technology on us and our world, delivered with a sprinkle of data & sarcasm mixed with soothing original imagery from my photography with Fujifilm X-E4.

Here’s a little something about me -

I’m Vaibhav Kalekar, Co-Founder of Etherion Consulting & writer of this publication.

I am a lifelong tech enthusiast who continues to be privileged to work on everything related to technology and data. I have been here for around 15 years in my 30+ years on earth. This puts me in a unique position to write about “the good, the not-so-good, and the worst part” of the tech industry.

I appreciate the finer moments in this chaotic world and like to capture them with my Fujifilm X-E4 camera and Fujinon 18-55mm lens.

I have lived in Mumbai and Chicago, and I am currently working in Munich.

Why did I create Analog Perspective?

While I enjoy my day job and think about quitting and settling onto a remote island once every quarter, I feel there is a need to spread awareness about the inner workings and intentions going into building digital products and the Tech industry in general.

The publication aims to discuss the finer details behind the major breaking news in the technology world and share my learnings and perspectives with everyone. My learnings and perspectives tend to range from practical use to philosophical musings about the meaning of our lives in the world of technology.

Why did I create Analog Tales?

I enjoy reading fiction and being engrossed in the fictional world created by the authors.

All the recent commentary on AI replacing all the creatives has driven me more into creative ventures.

The Analog Tales is my attempt at storytelling without any filters, and to connect with the real world.

Why did I create PhotoVentures?

At this stage in my life, I have lived across multiple countries and look back at cities like Pune, Mumbai, and Chicago as my home.

Never know where the adventure of life takes me next, so I have found solace in the lens of my camera.

I try to capture my journey in picture in the hope to look back at it one day and reminisce of the good old days.

Photoventures is about capturing the adventures to immortalise them.

Why Subscribe?

Join me to discuss everything that is technology and photography-related, and while you are here, enjoy short speculative fiction to escape the real world.

Does it sound interesting?

Please drop a note to me to start a conversation, or hit the subscribe button to get my next post.

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Other Works

Passionate about Football, Subscribe below for my football-related publication where my friends and I dwell in the analytical world of sports.


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A blend of critical commentary on Modern Technology from the perspective of someone who enjoys the nostalgic feel of the analog world.

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Data Engineering & Co-Founder @ Etherion Consulting 🚀 | Photographer 📸 | Writer 📝 I discuss the efficacy and inefficacy of today’s technology on us and our world delivered with a sprinkle of data www.etherionconsulting.com